Behaviorism

Behaviorism
   1) A Person's Behavior Is Changed by Changes in the Contingencies of Reinforcement
   A person is changed by the contingencies of reinforcement under which he behaves; he does not store the contingencies. In particular, he does not store copies of the stimuli which have played a part in the contingencies. There are no "iconic representations" in his mind; there are no "data structures stored in his memory"; he has no "cognitive map" of the world in which he has lived. He has simply been changed in such a way that stimuli now control particular kinds of perceptual behavior. (Skinner, 1974, p. 84)
   2) Psychology as Viewed by the Behaviorists
   Psychology as the behaviorist views it is a purely objective natural science. Its theoretical goal is the prediction and control of behavior. Introspection forms no essential part of its method nor is the scientific value of its data dependent upon the readiness with which they lend themselves to interpretation in terms of consciousness. The behaviorist, in his efforts to get a unitary scheme of animal response, recognizes no dividing line between man and brute. The behavior of man, with all its refinement and complexity, forms only a part of the behaviorist's total scheme of investigation. (Watson, quoted in Fancher, 1979, p. 319)

Historical dictionary of quotations in cognitive science. . 2015.

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